Loyalty & Rewards

Kroger Points 2.0

Making loyalty rewards work for everyone, not just drivers. We unlocked value for 3 in 4 loyal customers who couldn't redeem their earned rewards.

My Role

Lead UX/UI Designer
User Research & Strategy

Timeline

6 months
Discovery to Launch

Team

Product Manager, Engineers,
Data Analytics, Marketing

Impact

2.2x increase in engagement
from new redeemer segment