How I Work
My approach to designing systems that scale—balancing user needs with business complexity through strategic frameworks and cross-functional collaboration.
"I don't just design interfaces—I architect the systems, processes, and frameworks that make great design scalable and sustainable. Every project is an opportunity to build something that works beautifully today and evolves intelligently tomorrow."
Research-Driven Design Framework
My collaborative approach integrates seamlessly with agile development cycles and cross-functional teams
Discovery Phase
I collaborate with product managers and stakeholders to audit existing research, conduct secondary analysis, and align on problem definition. This ensures the team starts with shared understanding and builds on proven insights rather than assumptions.
Definition Phase
Working closely with agile teams, I use interviews, journey mapping, personas, and other design thinking techniques to validate user needs and technical feasibility in parallel. Regular check-ins with development ensure research findings align with sprint planning and technical constraints.
Design Phase
I integrate rapid prototyping and testing into sprint cycles, collaborating with developers on technical feasibility while running unmoderated and moderated user tests. This ensures design decisions are validated before development begins.
Post-Launch
I establish measurement frameworks with product and analytics teams to track key assumptions and user behavior. Regular retrospectives with agile teams ensure learnings feed back into the next iteration cycle.
Core Methodologies
The research and design methods I use to uncover insights and validate solutions at scale
Mixed-Methods Research
I combine qualitative insights with quantitative validation to build comprehensive understanding of user needs and business impact.
- In-depth user interviews and contextual inquiry
- Usability testing with rapid iteration cycles
- Survey design and statistical analysis
- A/B testing and conversion optimization
Design Systems Thinking
I architect design systems that serve as the foundation for consistent, scalable experiences across products and teams.
- Component library development and governance
- Design token systems and brand consistency
- Cross-platform pattern documentation
- Team training and adoption strategies
Strategic Prototyping
I use prototyping not just to communicate ideas, but as a strategic tool for de-risking assumptions and aligning stakeholders.
- Rapid concept validation with paper prototypes
- High-fidelity interactive prototypes for testing
- Service design blueprints for complex flows
- Data-driven iteration based on user feedback
Research Operations
I build infrastructure that makes research findings accessible and actionable across entire organizations.
- Research repository architecture and management
- Insight democratization and team training
- Research process optimization and automation
- Cross-project knowledge synthesis
Cross-Functional Collaboration
How I work with different stakeholders to ensure design solutions align with business goals and technical reality
Product & Business
I translate business requirements into user-centered design opportunities, ensuring solutions drive measurable outcomes while solving real customer problems.
Engineering
I collaborate early with development teams to understand technical constraints and opportunities, designing solutions that are both ambitious and feasible.
Design Teams
I build systems and processes that elevate the entire design practice—from junior designers to leadership—through mentorship and knowledge sharing.
Leadership
I communicate design impact in business terms, building executive support for user-centered approaches by connecting design decisions to strategic outcomes.
Proven Impact
The measurable outcomes that result from strategic, systems-focused design approaches
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