For as long as I can remember, I have been curious about how things work—and more importantly, why they sometimes don’t. I was the child who always asked, "Why is this designed this way?" and "How could it be better?" That curiosity naturally evolved into a passion for problem-solving, where I developed a deep interest in understanding systems, identifying inefficiencies, and creating more intuitive solutions.

This mindset led me to explore the intersection of technology, design, and human behavior—examining how people interact with systems, where friction arises, and how experiences can be improved to be more seamless, intuitive, and meaningful. Now, I specialize in bridging digital and physical interactions, ensuring that both customers and associates benefit from thoughtful, user-centered solutions that align business goals with real user needs.